XENIOLABS
A stylised 3D character in a black XENIOLABS jacket, lit in electric blue. Ideas into Worlds.

3DCE

3-Dimensional
Content Engine

From imagination to immersive content.

3DCE empowers creators to generate high-quality
3D assets, characters, environments and multimedia
content — faster, smarter, and at scale.

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What is 3DCE?

Create without limits.

3DCE is XENIOLABS’ 3-Dimensional Content Engine —
a complete pipeline for creating 3D content using AI-powered
tools and workflows. From concept to final asset, 3DCE helps
you bring ideas to life with speed, consistency and creative freedom.

3DCE

3-dimensional content engine

Assets / Characters / Environments / Animation / Media

AI-assisted creation

Generate and iterate 3D assets, characters and environments with AI.

Multimedia ready

Optimised for animation, cinematics, games, virtual production and digital media.

Scalable workflows

From single assets to full scenes — built for creators, teams and businesses.

Creative control

Maintain your unique style with flexible tools and customisable workflows.

How it works

From idea to reality.

A streamlined workflow that turns your creative vision
into production-ready 3D content.

  1. 01

    Concept

    Start with an idea, sketch
    or prompt.

  2. 02

    Generate

    Create and iterate with
    AI-powered tools.

  3. 03

    Refine

    Adjust, optimise and
    bring it to life.

  4. 04

    Deploy

    Use in your projects —
    games, video, VR and more.

3DCE / Virtual broadcasting

LondonIsRedTV.
A new stage for football.

A distinctive virtual studio brings football culture, digital characters and channel identity into one branded environment. Explore LondonIsRedTV through a moving showcase of its 3D broadcasting world.

LondonIsRedTVVIRTUAL STUDIO SHOWCASE
LondonIsRedTV virtual studio and digital character showcase. Plays on repeat with sound muted; use the player controls to pause or enable audio.

From channel identity to digital world

A recognisable home for the conversation.

For a football channel, the studio is part of its identity. LondonIsRedTV combines a red-led visual language, stylised presenters and a virtual setting to create a consistent on-screen presence. The sequence demonstrates how 3D environments, character design and animated presentation can work together as a cohesive media experience.

This is an application of the 3DCE approach: developing reusable creative assets around a brand. A virtual studio can form the foundation for programme introductions, discussion formats, promotional sequences and social content, with each output adapted to its production brief.

01

Branded environments

Establish a visual setting shaped around the channel’s identity and editorial character.

02

Digital personalities

Bring character assets and a consistent visual style into the broadcast presentation.

03

Content across formats

Prepare scenes and assets for animated sequences, programme graphics and campaign media.

Built for creators

Bring your ideas to life with 3DCE.

Faster creation. Greater flexibility. Real impact.

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